Everton’s original deduction centred on interest payable on loans to build their new stadium at Bramley-Moore Dock. The club calculated £18 million headroom within spending limits, but the Premier League argued they had overspent by £7.9 million.
To offset costs amid a global spending squeeze since, sanctions brought against then sponsor Alisher Usmanov in March 2022 may have proven costly last season.
Usmanov’s existing sponsorship deals with the club, worth a combined £20million per season, had already been suspended amid pressure in Parliament to tear up all connections.
However, the Uzbek–Russian businessman and oligarch had also been planning to plough further millions into Everton by securing naming rights of the new stadium, with a £30milliom first-refusal agreement in place. He also sponsored the club’s Finch Farm training complex in a deal worth £6million.
USM’s naming-rights agreement with Everton began in 2017, and had been up for negotiation in 2022.
That said, Everton did secure their biggest sponsorship deal to date in June 2022. To offset some of those losses, Everton secured a “club record main partner agreement” with Stake.com, the online casino, in June 2022.
What do the experts say?
“Everton have made significant progress in reducing the wage bill with some high earners leaving the club,” says Kieran Maguire, a chartered accountant and lecturer in football finance at University of Liverpool. “The sale of Anthony Gordon for £40m is pure profit as he was an academy product and that will have further assisted the club’s attempt to stay within the Premier League PSR limit of £105 million.”
However, given the signings of the likes of Maupay, “there will be zero sympathy from the authorities should the limit be exceeded,” Maguire adds.
Asked at his midweek press conference about the prospect of further punishment, Sean Dyche declined to speculate. “I have not been told anything more than what has happened,” he said. “We were stunned as the whole of football was shocked by the ten points, so who knows what comes next? We have to be ready for what comes next the best we can. You can’t go on ifs buts and maybes. The facts are the facts. We park that. The ten points are not there so we crack on.”