As of January 2024 the Russian online population aged 16 to 64 years used VK (Vkontakte), thus making it the most used platform among those listed in the ranking. WhatsApp ranked second, with a penetration rate of nearly 75 percent, followed by Telegram and Odnoklassniki.
Social media usage in Russia
In 2022, the daily time spent on social media in Russia was recorded at over two hours per user on average. After Facebook, Instagram, and Twitter were blocked in Russia at the end of February and the beginning of March 2022, a significant increase in activity was recorded on VK and Telegram. For example, the daily audience on VK increased by almost nine percent, while the number of friends requests and feed views grew by 250 percent and 25 percent, respectively.
Global overview
From the global perspective, in January 2024, YouTube ranked second after Facebook, which remained the leading social media platform with about three billion active users. Indian entertainment channel T-Series had the highest number of subscribers on YouTube with around 259 million as of February 2024. MrBeast followed with 237 million subscribers as of that month.