Indian handloom and handcrafted couture make a mark at Moscow Fashion Week – Times of India

After Paris, Milan and New York, Indian designers are steadily establishing their footprints in the Russian fashion industry. The recently-concluded Moscow Fashion Week (MFW), which was held from March 1 to 8 in Moscow, witnessed participation from various Russian designers, and brands and designers from China, Brazil, UAE and India also showcased their collections at the event.Designer duo Shalini Jaikaria and Paras Bairoliya and Nitin Bal Chauhan recently participated at MFW. In the last few months, this was the second show in Russia by the Indian designers. Designers Ritesh Kumar, Naushad Ali, Gaurav Khanijo and Shruti Sancheti presented their handloom collections in a show curated by the Fashion Design Council of India (FDCI) at BRICS+Fashion Summit in Moscow, which began in November last year.

Nitin Bal Chauhan's show at MFW

‘There is immense love for handcrafted products in both India & Russia’
About showcasing their collection at MFW, Paras says, “We specialise in hand crafted and bespoke couture and occasion wear ensembles which cater to a global audience. Our collections are retailed through leading boutiques in Europe, US and Middle East. We, however, never showcased or retailed in Russia and the prospect of introducing our label here excites us. There is immense love for handcrafted products in both India & Russia. The show by Indian designers at BRICS+ Fashion summit was very well received. The exposition is a start to sustained dialogue and exchange of our strengths and we hope to build inroads into couture boutiques in Russia. Through the showcase of contemporary collections we also breakaway from the pre-existing stereotype about Indian fashion.”
Adds Nitin, “I was in Moscow for a trade fair in 2017 and had received a good response. Few buyers and showrooms had expressed their desire to see my clothes on the catwalk then. So, I was keen to show here since then and was waiting for the right opportunity. When I came on the ramp to take a bow, I heard people shouting ‘bravo! bravo!’ It was a great feeling. This was the first time they witnessed what we can do with our skill and aesthetics. How we evolve from here season after season will be the key factor in penetrating this market and I know they will be waiting and watching what we present next season.”

Nitin Bal Chauhan's collection

Paras and Shalini's collection

Paras and Shalini's collection

Russia as an emerging market for Indian fashion brands
Since Russia is a relatively new market for Indian fashion designers, there is a lot to be explored. Designers here say that they are also looking at collaborations with Russian brands and fashion labels. “Moscow (and Russia) has always been an active consumer of fashion. Indian fashion is already stocked at many global fashion destinations and widely visible on red carpets & social media. We look forward to welcoming Russian designers to similar Indian platforms. Mutual symbiosis between the two countries has already been well documented,” says Paras.
Nitin says that fashion will significantly contribute in the strengthening of India-Russia ties. “Designers from both countries will be showcasing their work in Moscow, Mumbai and Delhi in the coming years. I am sure collaborations will follow if we continue showcasing here,” he adds.

Nitin Bal Chauhan

Paras Bairoliya

Latest news
Related news