230 brands from 11 countries: highlights of the 2 nd Moscow Fashion Week / News / Moscow City Web Site

The shows of the 2 nd Moscow Fashion Week have been attended by 60,000 residents and tourists, the live broadcasts having over five million views, as said by Natalya Sergunina, Deputy Moscow Mayor.

“More than 230 designers and brands from Russia and 10 friendly countries, such as Brazil, China, Indonesia, Costa Rica and South Africa, presented their collections,” she says.

The big industry event took place on March 1–8; for the first time, the Moscow Fashion Week brought together industry representatives from half of the Russian regions as the shows, market place and showroom embraced brands originating from 48 cities, including Astrakhan, Voronezh, Volgograd, Yekaterinburg, Ivanovo, Irkutsk, Medvezhyegorsk, Rostov-on-Don, Tyumen, and Yakutsk.

Many were inspired by nature and beauty of their native land; for example, traditional Tuvan motifs are traced in the works of a Kyzyl-born designer, while in the collection of a Yakut participant, bright colors and natural fabrics go with the Lena River line pattern.

Overseas counterparts joined the program under bilateral agreements signed at the BRICS+ Fashion Summit.

The fashion shows were given at the Manege Central Exhibition Hall and Russia International Exhibition and Forum — in VDNKh’s Pavilion No. 75, over 4,000 models demonstrating fashionable looks, which had been created by 140 stylists and 130 makeup artists.

At the Manege, visitors were eyeing works of 70 domestic and 13 foreign designers, while VDNKh was a venue both for professionals and students of Russian fashion schools, including the National Institute of Design, Kosygin State University of Russia, and Moscow Institute of Arts and Industry.

The star guests included some celebrities, such as Italian actress Ornella Muti and her daughter, singer and model Naike Rivelli, and also Hollywood blockbuster star Lily Ji. Foreign spectators took souvenirs with them, plus great impressions, say nothing of Russia-made apparels, footwear, and accessories.

Moscow Fashion Week was covered by journalists from 19 countries, including Serbia, the United Arab Emirates, India, Turkey, and Morocco.

Meanwhile, the market place helped 69 domestic brands expand their audience and find customers everywhere nationwide. Another 38 Russian and 12 foreign industry representatives displayed their products in the showroom, many of them having built new ties to boost sales and negotiate with potential partners; the deals are estimated at approximately RUB 150 million.

The educational program highlighted 39 industry professionals, who gave lectures and led discussions in history of traditional costumes, trend forecasts, the use of artificial intelligence in the industry, cultural codes and features of overseas consumer markets.

Moscow Fashion Week was also a venue for the 2 nd season of the World Fashion Shorts festival that took place at the Artplay Design Center, to screen 62 films in all.

The event is organized by the Fashion Foundation and supported by the Moscow Government.

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